External Relations Group

The CCA’s External Relations Group (ERG) members use their expertise in communications and public affairs to advise on how best to engage our stakeholders through telling the story of community pharmacy’s potential and how our members deliver it.

The group does this in several ways, such as advising on communications strategies, how best to find case studies and which media tactics will be have the most impact. The group advises on how to bring to life the activities of the CCA’s other working groups and communicate them to the wider world.

The group provides strategic direction to the CCA’s communications, public affairs and engagement activity. It helps deliver the CCA’s strategic objective of ensuring that our vision, mission, values and strategic aims are recognised and understood by our representatives, and key stakeholders across the political, health and care spheres.

To find out more, email [email protected]