Blog: new website, new approach

Welcome to our new website. When the CCA decided to redesign our old site, three main issues became clear.

First, the amount of traffic to our old site didn’t give us much understanding about our audience and what they were looking for.

Secondly, while much of the existing content was relevant, we needed the new site to reflect the breadth and depth of CCA activity.

And finally, the organisation had changed significantly since the previous site was built, moving from being part of a cross-sector project to forging a new path in its own right, often in partnership with the wider community pharmacy sector.

We’ve consulted across our membership, particularly with our Local Pharmaceutical Committee (LPC) representatives, to find out their needs.

LPC reps are a vital part of the CCA, because they help bridge the gap between national community pharmacy policy and changes at a local level to integrate community pharmacy into health and social care systems.

This is becoming a key priority for the CCA, as we work to achieve our goal of ensuring community pharmacy is an integral and progressive part of the NHS, providing excellent care and supporting the public with their evolving health and wellbeing needs.

We’ve also asked our other working groups for their thoughts on how to create content that is relevant and useful. This is the first post in our new blog area, where we will be posting thought leadership content that demonstrates the strategic direction that the CCA is taking.

This new site also makes it clear that the CCA is committed to working with our community pharmacy partners, such as AIM, NPA, PSNC and the RPS, wherever possible. With so much cross-sector agreement on what matters most to community pharmacy, we are pleased to be building and maintaining key relationships across the sector, as well as the wider NHS and social care system.

Whatever your reason for visiting today, we hope you’ll find what you need – and even useful information you didn’t know was here.

While we pride ourselves on setting a high standard for our communications, we can only improve what we know needs fixing. We’d love to hear your feedback about this site, whether it’s praise or suggestions for improvements, particularly if you are an LPC rep.

Get in touch by email [email protected] or by calling 020 3741 8257.

Liz Skinner,
Communications and Engagement Manager

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